It’s the foundation for your marketing and is based on building a deep understanding of your target customer or target-end-user. What are their needs and challenges and how does your product or service solve for them? We carry out positioning exercises designed to drive the next step. Actionable Segmentation defines how you segment your target audience. Personas help you focus on the needs of your customer. Competitor analysis reveals how competitors are positioning. Customer surveys provide the insights needed to move towards PMF.