Positioning a SaaS Product

Positioning involves working out exactly what value your product delivers to a well defined set of customers who actually care! A solid positioning exercise provides a platform on which to build messaging, content and campaigns. Without clever positioning much of your marketing is guesswork...

Posted on May 26, 2021

Digital Asset Management for busy brands

A good DAM platform helps teams locate, optimize, share or deploy assets across marketing, communications and eCommerce channels. These are now critical workflow challenges faced by all SMEs...

Posted on Apr 06, 2021

Principles of B2B Content Marketing

Good B2B content marketers think in terms of helping their target audience answer search queries, while fulfilling objectives around lead capture and brand authority..

Posted on Dec 16, 2020

Running successful YouTube Ads

YouTube ads which perform are those which use the right ad format, make effective use of targeting, and are just a pleasure to watch...

Posted on Nov 16, 2020

Video Campaign 'Renewal'

This project began as a bit of creative fun but we couldn’t help producing some films containing real messaging for our times..

Posted on Oct 23, 2020

The art of IMMEDIACY

Art taps into human emotion & experiences through creative language, powerful visuals, and original ideas..

Posted on Dec 12, 2019

Building content & delivering journeys

Marketing now requires constructing content which drives online behaviour and entices users to act - to click, to purchase, to subscribe, to download...

Posted on Nov 12, 2019

Storytelling is now visual

Your audience processes visual information way faster than it does words. In an era in which attention spans are short and distraction everywhere, the onus should be on visual storytelling...

Posted on Oct 09, 2019

Create an eBook and build a campaign around it

An eBook campaign is trackable, measurable and can deliver outstanding ROI. Jump in...

Posted on Sep 09, 2019

Video essentials for marketers

Thinking about how to distribute and amplify your messaging via video is a key part of your marketing & communications strategy, or at least it should be...

Posted on Aug 15, 2019

The honest argument for investing in content

Don't be easy to ignore. What organisations and brands must now do at scale, is engage with the individual...

Posted on May 05, 2019

Attention!

If you see something which seems out of context, or odd, or not following the rules, then that thing tends to grab your attention. Your brain tries to make sense of it, and attempts to attach meaning...

Posted on Apr 05, 2019

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