TEN80 - Brand Identity

Are your customers and prospects clear on what your brand stands for? Does your brand identity encapsulate your company’s purpose and values?

Your brand is a place to which your customers need to feel they belong. Creating that sense of place, through great storytelling, compelling design and immersive content is the key to building those relationships.

Your logo encapsulates your company and its purpose in a single image.

Instantly recognisable, and adaptable for multiple applications, your logo should be applied consistently, as should your wider visual language – your colour palette, your use of typefaces and your use of imagery, iconography and photography.

All of your channel output via email, web and social should feel as if it's coming from the same place.

Your brand identity also needs to work across all forms of media – from digital to print to video.

Your audience processes visual information way faster than it does words. In an era in which attention spans are short and distraction everywhere, the onus should be on visual storytelling.

Your brand or organisation therefore needs a consistent visual language, comprising all of the elements which make up your identity, from your use of colour to your use of character and iconography.

A good visual language allows for creative expression, while providing the necessary constraints to ensure consistency across all applications.

The visual language embedded in your brand identity should feel 100% exclusive to your brand or organisation.

Once developed, your brand identity must come with instructions on when, where and how to apply.

A solid set of guidelines defines the use of core identity elements, including logo, typefaces, and primary and secondary colour palettes. It will often describe the wider visual language including the use of iconography, photography and graphical elements. It will describe the use and application of sub-brand identities. It will specify layout and dimensions when applied across landing pages, emails, social graphics, infographics etc. It may include sets of generic templates, e.g. powerpoint decks. It may include guidelines covering video, describing style and tone as well as detail such as the use of lower thirds and animated idents.

Ultimately a good brand identity is one which is impactful, encapsulates your purpose, facilitates storytelling, works consistently across channels and is unique to your brand.

TEN80 deliver full branding exercises from scratch, or take an existing identity to refine and develop.

Interested in what we can do for you? – Get in touch today.