TEN80 developed an entire brand identity for client Amplience and produced the Amplience Brand Identity Guidelines which describe how all of the elements of the Amplience Visual Language should be applied. This full set of guidelines begins with a section on the core elements - Logo, Colour Palette, Typography. A section on the Amplience Visual Language describes how secondary elements are combined to build original yet consistently-branded content across all applications:- website, landing pages, emails, powerpoint decks, white papers, print and social media. We also describe how each of the Product Identities should be applied and define sub-brand identities including Content Audits and Diagnostics. Accurate Brand Guidelines are highly important in ensuring consistency across all forms of corporate communications!