Consulting: (Bright Interactive)

Bright Interactive - a company specialising in building DAM software - engaged Dave Brewis to conduct an in-depth positioning exercise to establish the foundations for the marketing of Dash, a DAM SaaS platform.

The exercise was designed to established how Dash should be positioned with respect to :

  1. The User 

  2. Use Cases / Applications 

  3. The Competition 

  4. Customer Industry Sectors 

  5. Geographies 

  6. Trends in Technology, Culture and Values

  7. Price 


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