TEN80 provide IPV with Marketing Leadership and drove their sponsorship of Adobe Max 2021.  Adobe Max is a virtual conference and an opportunity to host a session, present content and drive leads. We achieved 2300 registrations for the IPV session, and via a targeted approach drove significant engagement with Marketers and Post Production Professionals across the Collaboration and Productivity track. The work included producing the session page, press release, video content, pre-event registration campaign and post-event analytics.